Yes. DFIRST has a free plan that includes start free; plans run on credits. Paid plans add more usage and features.

How much does DFIRST cost?

DFIRST's paid plans: Paid seats: Shown to beta members only. Prices were taken from the official pricing page; check it for the current offer.

What is DFIRST best for?

People use DFIRST for creating a product launch campaign, producing a week of social media posts, generating ad creatives and banner graphics, researching competitors before a campaign.

What are some alternatives to DFIRST?

Similar tools include Crush AI, Influverse, Pencil, Higgsfield AI. See the Alternatives section to compare them.

DFIRST

DFIRST (formerly Digitalfirst) is an invitation-only AI workspace where an agent uses your brand, product and competitor data to create ads, images, videos, landing pages and posts.

What is DFIRST?

DFIRST, formerly known as Digitalfirst, is an AI workspace for marketing and creative work. You add your website, product pages, photos and files, and DFIRST builds a picture of your brand, products, competitors and market trends. From there, an AI agent can research a launch, propose ideas and produce campaign materials such as product images, ads, social posts, landing pages, presentations and short videos, which you review and refine before using.

The product is built for small business owners, lean in-house marketing teams and boutique agencies that handle a steady flow of marketing work with limited people. It is currently offered as early access by invitation, with a waitlist on the website.

Key Features of DFIRST

Brand DNA and market workspace

DFIRST stores your brand style, products, competitor research and trend data in one workspace so every new project builds on what it already knows.

Agent-driven projects

You describe the outcome you want, for example a product launch campaign, and the agent plans the steps and creates the materials. The site says it runs on Claude Code inside a dedicated cloud virtual machine.

60+ AI models in one place

Image, video, text, voice and music models from several providers are available, so the agent can choose a suitable model for each asset.

55 ready-made tools

Tools cover tasks like product shots, background removal, banner graphics, storyboard-to-video and adding sound to video, alongside writing and research tools.

App connections

DFIRST can pull from and send to apps such as Google Drive, Gmail, Slack, Notion, Shopify, HubSpot, WordPress, Meta Ads and Google Analytics, with you choosing what it can access.

Human review loop

Results are presented as options you compare and edit by asking for changes, so you approve the final version before it goes out.

DFIRST Pricing

DFIRST says you can start free and pay per seat as your team grows, with every plan running on credits that renew each billing period. Exact plan prices are only shown to signed-in beta members, so they are not public at the moment.

Prices checked on October 27, 2026; check the official pricing page for current plans.

Who Should Use DFIRST?

E-commerce and service business owners who handle marketing themselves
Small in-house teams producing weekly social, ad and email content
Boutique agencies preparing pitches and campaign variations for several clients
Brands that want research, creative and landing pages in one workflow

Is DFIRST Worth It?

DFIRST is an ambitious take on AI marketing: rather than a single generator, it combines brand knowledge, competitor research, many AI models and an agent that turns a brief into finished assets. For small teams, keeping all of that in one workspace could save a lot of switching between tools.

The main limitation today is access. The product is invitation-only with a waitlist, and pricing is hidden until you join the beta, so it is hard to compare costs with alternatives. Credit-based usage also means heavy video or image work could consume allowances quickly. Because the platform is in early access, features may change. If you are interested, joining the waitlist is the practical first step. More information is on the official DFIRST website.