exactly.ai
exactly.ai builds custom AI workflows trained on a company's own brand style, so creative teams can produce on-brand illustrations, product photos and layouts at scale.
What is exactly.ai?
exactly.ai is an AI platform for brand-led creative production. Rather than handing users an empty prompt box, the company's ML team sits down with a client, picks one repetitive creative task and builds a custom AI workflow around it. The workflow is trained on the brand's own examples and rules, so the illustrations, photos and layouts it produces follow the house style.
The service is aimed at in-house creative and marketing teams at mid-size companies and enterprises, especially in SaaS, retail, grocery and food delivery. The site lists brands such as Coinbase, Headspace and PwC among its users.
Key Features of exactly.ai
Custom AI workflows
A team shares around ten approved examples plus templates and guidelines. exactly.ai turns these into rules for content, style and layout, connects suitable models, and refines the workflow through test rounds until the brand owner signs off.
AI illustration and graphic design
Style models can produce illustrations, flat and 3D icons and animated graphics in a company's signature look. The graphic design side covers one-pagers, presentations, flyers, print materials and social posts adapted to multiple formats.
AI photography
The platform generates product, lifestyle, e-commerce and food imagery featuring your own products, people and locations. The aim is to cut down on repeated photo shoots for every market or campaign.
Consistency controls
exactly.ai focuses on keeping faces, patterns and small product details stable across many images, and on editing a single element without changing the rest of the picture.
Brand Guardian
An automated reviewer checks each image, video or design against agreed brand, legal, reputation and cultural rules, then flags issues and suggests fixes before assets go out.
Editing tools and integrations
The app includes leading image and video models alongside mask editing, vectorization, background removal, upscaling, smart resizing and localization. Higher tiers add API access, SSO, custom integrations and MCP support.
exactly.ai Pricing
Every plan starts with a free 30-minute consultation and a custom demo using your own assets. Prices are listed in pounds sterling, and paid plans are commitments rather than casual monthly subscriptions.
Additional credits cost £10 per 100 credits on every plan. According to the comparison table, images use 1 to 12 credits per generation and videos 10 to 50 credits.
Prices checked on October 27, 2026; check the official pricing page for current plans.
Who Should Use exactly.ai?
- Brand and design leads who need large volumes of on-brand illustrations or icons.
- Marketing teams producing localized visuals for many markets.
- Retail, grocery and meal-kit companies that need frequent product and food photography.
- Enterprises that want AI image generation with procurement paperwork, SSO and compliance in place.
Is exactly.ai Worth It?
exactly.ai is a specialist service rather than a self-serve image generator. Its strength is the hands-on setup: the team learns your brand, encodes the rules and checks every output, which addresses the main weakness of generic AI tools for professional brand work. The trade-off is price and commitment. Even the pilot costs £500 a month for three months, the Team tier is a five-figure annual contract, and each workflow takes time to build and approve. For freelancers or small businesses a general-purpose generator will be far cheaper. For brand teams that produce a steady stream of similar assets and need them to look consistent, the free demo is a sensible way to judge whether the results justify the cost.