Frase does not have a free plan, but it offers a free trial so you can test it before paying.

How much does Frase cost?

Frase's paid plans: Starter: $39/mo billed yearly ($49/mo monthly); Professional: $103/mo billed yearly ($129/mo monthly); Scale: $239/mo billed yearly ($299/mo monthly); Enterprise: Custom. Prices were taken from the official pricing page; check it for the current offer.

What is Frase best for?

People use Frase for auditing a site and prioritising fixes, drafting and publishing SEO articles, monitoring AI assistant citations for a brand, refreshing pages that are losing rankings.

Which platforms does Frase support?

Frase is available on CLI, MCP, Web.

What are some alternatives to Frase?

Similar tools include Cuppa, AirOps, Keyword Insights, AISEO. See the Alternatives section to compare them.

Frase

Frase audits your site, researches and drafts content in your brand voice, publishes to your CMS and tracks Google rankings and AI citations, for marketers, teams and agencies.

What is Frase?

Frase is an AI content platform for search marketing. It started as a research and writing assistant for SEO articles and now positions itself as a "content operating system" that covers both classic Google rankings and visibility inside AI answers from tools such as ChatGPT, Perplexity, Claude and Gemini.

The platform runs a loop: audit your existing pages, find opportunities, draft new content in your brand voice, publish it to your CMS and then monitor rankings and AI mentions. It is built for solo marketers, in-house content teams and agencies managing several sites.

Key Features of Frase

Site audit and opportunity report

Frase scores each page for SEO, GEO (generative engine optimisation) and AI visibility, then ranks recommended work by likely payoff, combining Search Console data, competitor gaps, decaying pages and visitor questions.

Research and AI writing

Drafts are built from an analysis of pages already ranking for a topic and a brand profile learned from your site or set in the Brand Hub. Content rules can hold back drafts that look off before they reach you.

Publishing and FraseCMS

Finished posts can be pushed to WordPress, Webflow, Sanity or Wix, or hosted on FraseCMS, Frase's own CMS with structured data and llms.txt on every page.

AI Visibility tracking

Frase checks whether AI assistants mention your brand and which pages they cite. Coverage expands by plan, from ChatGPT and Google AI on Starter to Perplexity, Claude and Gemini on higher tiers.

Content Guard

This monitor watches selected pages for ranking drops on Google and drafts a revision for you to approve when a page starts to slip.

Frase Answers and agent access

A free on-site conversational widget captures visitor questions to inform future content. Frase can also be operated from Claude, ChatGPT, Cursor or a terminal via its MCP server and CLI on every plan.

Frase Pricing

Frase offers a 7-day free trial with no credit card. Yearly billing saves 20% compared with month-to-month. Starter stops at its monthly limits, while Professional and Scale offer optional pay-as-you-go overages that are off by default. FraseCMS hosting is free up to 100,000 page views a month, with Basic at $19/mo and Pro at $99/mo for more traffic and no badge.

Prices checked on October 27, 2026; check the official pricing page for current plans.

Who Should Use Frase?

Content marketers who want research, drafting and optimisation in one workflow.
Teams that want to track how often AI assistants cite their site.
Agencies running content across multiple client domains.
Site owners who need help spotting and refreshing pages that are losing traffic.

Is Frase Worth It?

Frase covers more of the content process than a typical AI writer: audits, briefs, drafts, publishing and ongoing monitoring sit in one place, and the AI visibility tracking addresses a real gap as search shifts toward AI answers. The MCP and CLI access is useful for teams already working with AI agents.

The cost is higher than simple writing tools, and the Starter plan's 10 articles and single seat will feel tight for active teams. Rankings and AI citations take weeks to move, so the trial mainly shows the workflow rather than results, as Frase itself notes. If you publish regularly and care about both Google and AI answers, Frase is worth testing; if you only need occasional drafts, a lighter tool will be cheaper.