Hailuo AI
Hailuo AI, from MiniMax, turns text prompts and photos into short AI videos and images using the MiniMax H3 model, multi-image references and ready-made templates.
What is Hailuo AI?
Hailuo AI is the consumer video and image generation app from MiniMax, the company behind the Hailuo and MiniMax video models. In the browser you write a prompt or add reference images, pick a model, resolution, duration and aspect ratio, and the service renders a short AI video clip. The current headline model on the site is MiniMax H3, shown alongside other options such as Wan 3.0.
Beyond free-form prompting, Hailuo offers a large gallery of ready-made templates, from pet and baby photo animations to cinematic and ASMR styles, which makes it approachable for casual creators as well as marketers and short-form video makers. Visit the official Hailuo AI website to try it.
Key Features of Hailuo AI
Text and image to video
Describe a scene or upload a photo and Hailuo animates it into a clip. Settings in the composer include up to 2K resolution, clip length and wide formats such as 21:9.
Multi-reference generation
The H3 composer accepts up to 12 reference images through an "Omni Reference" mode, helping keep characters, products or styles consistent across a shot.
Image creation
A separate Create Image tool generates still images, which can then be used as starting frames for video.
Templates and effects
Trending template packs turn a single uploaded photo into a themed video, which is handy for social posts that need no prompt writing.
Hailuo Agent
An agent mode is listed in the navigation for more guided, multi-step creation, alongside tutorials and open-weight project guides from MiniMax.
Hailuo AI Pricing
Hailuo works on credits. Free users get sign-up credits and slower queues with watermarked downloads, while paid plans add monthly credits, priority and watermark-free files. The plans below come from Hailuo's official subscription terms (last updated July 14, 2025); the in-app checkout may show different or promotional prices. The homepage was also advertising 3,000 free credits for downloading the MiniMax Design app.
Monthly plan credits expire after a month and do not roll over. A legacy Unlimited plan ($94.99/month) is no longer sold to new users.
Prices checked on October 27, 2026; check the official pricing page for current plans.
Who Should Use Hailuo AI?
- Social media creators who want quick animated clips from photos.
- Marketers testing product shots and short ad concepts.
- Filmmakers and artists exploring storyboards and visual ideas.
- Hobbyists who prefer one-click templates to prompt engineering.
Is Hailuo AI Worth It?
Hailuo gives direct access to MiniMax's own video models with a simple interface and a generous template library, and the free tier is enough to judge output quality before paying. Multi-reference input and up to 2K settings make it more than a toy.
Keep the limits in mind: free downloads carry a watermark, queues are slower, credits expire monthly, and the published plan list is spread across several tiers that can change, so confirm the price at checkout. Results from any AI video model also vary between attempts, which means credits can go quickly while you iterate. For regular creators who like the MiniMax look, the Standard plan is a sensible starting point.