HubSpot AEO does not have a free plan, but it offers a free trial so you can test it before paying.

How much does HubSpot AEO cost?

HubSpot AEO's paid plans: HubSpot AEO: $50/month, or $45/month paid annually. Prices were taken from the official pricing page; check it for the current offer.

What is HubSpot AEO best for?

People use HubSpot AEO for benchmarking brand presence in AI answers, finding content gaps for AI search, tracking competitor share of voice, planning PR and third-party mentions.

Which platforms does HubSpot AEO support?

HubSpot AEO is available on Web.

What are some alternatives to HubSpot AEO?

Similar tools include Texta, Rankscale, SEOmatic, Creaitor. See the Alternatives section to compare them.

HubSpot AEO

HubSpot AEO monitors how your brand appears in ChatGPT, Gemini and Perplexity answers, benchmarks competitors and gives prioritised recommendations to improve AI search visibility.

What is HubSpot AEO?

HubSpot AEO is HubSpot's answer engine optimisation tool. It checks how often your company is mentioned when people ask AI assistants such as ChatGPT, Gemini and Perplexity about your category, compares you with competitors, and suggests what to change so you appear more often. HubSpot labels it as a beta product.

It is designed for marketers, SEO teams and founders who are seeing buyers research through AI chat rather than classic search results. You do not need to use HubSpot's CMS or CRM to use it, although HubSpot says Marketing Hub Pro and Enterprise customers get more specific recommendations because their CRM data is already connected.

Key Features of HubSpot AEO

Brand visibility score

The dashboard shows the percentage of tracked AI answers that mention your brand across the three supported engines, so you can see a baseline and follow the trend over time.

Sentiment and share of voice

Each mention is classified as positive, neutral or negative on a scale from -100 to +100, and share of voice shows how your mentions compare with tracked competitors for the same prompts.

Prompt tracking with suggestions

Prompts are the questions buyers ask. HubSpot proposes relevant prompts based on your company, industry and competitors, and you can add more at any time beyond the 25 included.

Citation analysis

The tool lists which domains, pages and content types AI engines cite when answering, helping you understand which sources shape the answers in your market.

Prioritised recommendations

Data is turned into an action list, such as creating a new page, updating an article, fixing a technical issue or pitching a third-party site, with an explanation of why each step matters.

HubSpot AEO Pricing

HubSpot AEO is sold as a standalone product and does not require another HubSpot subscription. You can start with a free trial and then continue on the paid plan with the same prompts and history. Prices are in USD and exclude tax.

Prices checked on October 27, 2026; check the official pricing page for current plans.

HubSpot also offers a free one-time AI Search Grader for a quick brand check before committing to ongoing tracking.

Who Should Use HubSpot AEO?

Marketing teams that want to measure brand presence in AI assistants.
SEO and content leads planning content for AI search and generative engines.
Existing HubSpot Marketing Hub customers who want recommendations tied to CRM data.
Small businesses looking for an affordable entry point into AI visibility tracking.

Is HubSpot AEO Worth It?

HubSpot AEO is one of the more affordable ways to start tracking AI visibility, and the free 25-prompt trial makes it easy to test. Its strength is turning raw visibility data into a practical to-do list, especially for teams already using HubSpot.

The limits are worth noting. Only three AI engines are covered, the base plan includes just 25 prompts, and the product is still in beta, so features may change. AI answers also vary from run to run, so visibility scores should be read as trends rather than exact figures. For deeper multi-engine monitoring, dedicated AEO platforms may go further, but for most marketing teams this is a sensible, low-cost starting point.