Is Keyword Insights free?

Keyword Insights does not have a free plan, but it offers a 7-day free trial so you can test it before paying.

How much does Keyword Insights cost?

Keyword Insights's paid plans: Basic: $58/month; Professional: $99/month; Enterprise: Custom. Prices were taken from the official pricing page; check it for the current offer.

What is Keyword Insights best for?

People use Keyword Insights for clustering large keyword lists into page-level topics, planning content calendars around topical authority, creating SEO content briefs and drafts, finding community threads for brand mentions.

Which platforms does Keyword Insights support?

Keyword Insights is available on Web.

What are some alternatives to Keyword Insights?

Similar tools include Frase, Cuppa, AISEO, AirOps. See the Alternatives section to compare them.

Keyword Insights

Keyword Insights clusters keywords by live search results, labels intent and builds AI content briefs and drafts, helping SEO teams plan content for topical authority.

What is Keyword Insights?

Keyword Insights is an SEO platform built around topical authority. It takes large keyword lists, groups them into clusters based on live search results, labels their search intent, and then helps you turn those clusters into briefs and drafts with AI writing tools. A newer module looks for Reddit, Quora and YouTube threads where a brand could contribute, with the aim of earning mentions that also influence AI search answers.

The product is run by Snippet Digital Ltd in the United Kingdom and is aimed at SEO agencies, in-house content teams and publishers who plan content at scale.

Key Features of Keyword Insights

Keyword Discovery

Seed terms are expanded into wider keyword sets, giving you raw material for clustering and content planning in the same workspace.

Keyword Clustering and Topic Clusters

Keywords are grouped according to overlapping ranking URLs, so each cluster roughly represents one page. Clusters are then grouped again into topics, making it easier to see entire subject areas your site does not cover yet.

Search Intent Classification

Each cluster is tagged as informational, commercial, transactional and so on, which helps decide what type of page should target it.

Gap, Competitor and Cannibalisation Checks

You can filter for clusters your domain does not rank for, compare visibility against competitors, and spot cases where several of your pages compete for the same cluster.

AI Content Briefs and Writers

Briefs are built from live results and sources such as Reddit and Quora. The writing assistant scores drafts and helps rewrite or generate metadata, while the AI writing agent produces complete articles for a higher credit cost.

Mentions

This module surfaces relevant community discussions with the context and keywords around them, so teams can join conversations where their brand is genuinely useful.

Keyword Insights Pricing

Everything runs on credits. Clustering costs 1 credit per keyword, a content brief 100 credits, an assisted article 200 credits and an article from the AI writing agent 1,200 credits. Subscriptions can be paid monthly or annually, with annual billing advertised as saving 20%, and there is also a pay-as-you-go option.

Prices checked on October 28, 2026; check the official pricing page for current plans.

Who Should Use Keyword Insights?

SEO agencies clustering thousands of keywords for client content plans.
Content teams building topical authority around a niche.
Publishers looking for content gaps and cannibalisation issues.
Writers who want AI-assisted briefs grounded in current search results.
Brands working on visibility in community platforms and AI-generated answers.

Is Keyword Insights Worth It?

Keyword Insights is strongest at the planning stage. Clustering by real search results, intent labels and topic-level views can save a lot of manual spreadsheet work, and the $1 trial is a cheap way to see whether the clusters match your own judgement. The briefs and writing tools sit naturally on top of that research.

The credit model needs some attention, though. Full AI-written articles use credits quickly, so heavy content production can push you to a higher tier, and the Basic plan is limited to a single user. It is also not a full SEO suite: you will still want separate tools for technical audits, backlinks and rank tracking. For teams whose main bottleneck is turning keyword research into a structured content plan, it is a practical choice.