Markopolo AI

Markopolo AI predicts shopper intent with its Athena model and automatically re-engages store visitors by email, SMS, push, WhatsApp or AI voice call, aimed at ecommerce and D2C brands.

What is Markopolo AI?

Markopolo AI is an AI-driven customer engagement platform for online stores, D2C brands and retailers. It watches how shoppers behave on your site and then contacts them through email, SMS, push notifications, WhatsApp or AI voice calls, picking the channel and timing for each person. The company behind it is Markopolo AI Inc., and a Shopify app makes setup quick for Shopify merchants.

At its centre is Athena, which the company describes as its own large event model trained to read shopping behaviour and predict what a visitor is likely to do next.

Key Features of Markopolo AI

Behaviour prediction with Athena

Athena scores live signals such as repeated product views, size-guide checks and variant comparisons to estimate purchase intent, so outreach can happen before a shopper drops off.

Abandonment recovery

Separate flows target visitors who browse without adding to cart, shoppers who leave items in the cart, and those who start checkout but do not finish. The platform runs these automatically rather than relying on hand-built workflows and A/B tests.

Six-channel outreach

Messages can go out by email, SMS, WhatsApp, push or an AI phone call, and the system can move to another channel if the first one gets no response.

AI voice calls

Paid plans include minutes for automated voice calls, which can follow up on abandoned carts with a personalised offer.

Smarter incentive targeting

Instead of sending a discount to everyone, the AI tries to reserve offers for shoppers who look price-sensitive or likely to respond, protecting margin.

AI content and agentic workflows

Every plan includes AI content generation for messages and an agentic workflow builder for lifecycle journeys. The team also offers free migration from other platforms.

Markopolo AI Pricing

Markopolo AI has a free plan and two low-cost paid tiers that are purchased through its Shopify app, plus a custom Enterprise plan. Paying for three months at a time saves 25%.

Prices checked on October 28, 2026; check the official pricing page for current plans.

SMS, push and WhatsApp are listed under Enterprise; the FAQ raises adding SMS to Standard or Pro, but no add-on prices are shown, so check with the vendor for channel costs.

Who Should Use Markopolo AI?

• Shopify stores that want automated cart and checkout recovery without building flows by hand.
• D2C brands that sell heavily through mobile and messaging apps such as WhatsApp.
• Small ecommerce teams that cannot staff a full lifecycle marketing function.
• Larger retailers looking for an omnichannel alternative to tools like Klaviyo or MoEngage.

Is Markopolo AI Worth It?

Markopolo AI is affordable to try: the free plan covers basic email with AI personalisation, and the paid Shopify tiers start under $11 a month. Its strongest idea is predicting intent and choosing the channel automatically, which suits stores that do not have time to design and test many automations.

The limits are worth noting. Contact and email caps on the lower plans are small for growing stores, AI voice minutes are limited, and the full multichannel set (SMS, WhatsApp, push) is tied to Enterprise or add-ons, which means a sales conversation. Performance claims on the site come from customer case studies and will vary for your store. For Shopify merchants who want hands-off recovery messaging, it is worth a test on the free plan first.