Pictory

Pictory is an AI video generator whose agent plans scripts and scenes from a prompt, text, URL, PowerPoint or audio file, aimed at marketers, educators and training teams.

What is Pictory?

Pictory is an AI video creation platform that has grown from a script-to-video tool into what it now calls an AI video agent. With Pictory 3, you describe the video you need, attach source material and answer a few setup questions; the agent then prepares a script, a scene plan and a preview that you can refine through chat or in a scene editor before rendering the final file.

It is built for people who need professional-looking video but do not want to film or learn a timeline editor. Typical users include marketing teams, course creators, corporate trainers and agencies that convert existing written or recorded content into video.

Key Features of Pictory

AI Video Agent

The agent handles planning: it drafts the narrative, chooses visuals and lays out scenes based on your brief. You stay in control by reviewing the preview and asking for changes before anything is generated.

Many Ways to Start

Projects can begin from a short idea, a full script, an article or web page URL, a PowerPoint deck, a set of images, an audio recording or a screen recording. This makes it practical for repurposing webinars, podcasts and blog content.

AI Studio for Images and Clips

Pictory integrates third-party generative models for images and video, including Veo 3.1, Nano Banana and Seedream, so you can generate a missing shot and drop it straight into a scene. Prompt-based edits let you change an element of an existing image.

Voices, Avatars and Translation

Voiceovers use ElevenLabs voices, and the platform can translate a video into other languages. Stock presenters are included on every plan, while voice clones and cloned avatars start at Professional.

Subtitles and Stock Media

Captions are created automatically from the audio and can be exported as SRT, VTT or text files. Every plan includes royalty-free footage from Getty Images and Storyblocks, with the larger library on Professional and above.

API for Automation

Pictory offers a separate API with its own pricing for teams that want to generate videos at scale from other systems.

Pictory Pricing

All Pictory plans share one pool of credits that is spent across AI features. Annual subscriptions deliver the full year of credits upfront and include a consultation with a video specialist, while monthly plans refill each month. There is no permanent free tier, but a 14-day trial is available.

Prices checked on October 27, 2026; check the official pricing page for current plans.

Pictory Coupon Code

This partner code is listed for Pictory:

• AFFTWEAKS: 20%

Pick a plan on the pricing page, go to the checkout and paste the code into the coupon or promo field, then check that the discount is shown before completing payment. Partner codes are controlled by Pictory and can change or expire, and the annual plans already carry a discount, so confirm the final amount at checkout.

Who Should Use Pictory?

• Marketers who want to turn blog posts, landing pages or scripts into social and website videos.
• Educators and course creators converting slides and notes into narrated lessons.
• Corporate training teams that need captioned, branded videos and, on Enterprise, SCORM files for an LMS.
• Podcasters and webinar hosts repurposing long recordings into shorter clips.

Is Pictory Worth It?

Pictory suits teams that already have plenty of written or recorded material and want a guided way to turn it into video. The agent-led workflow, built-in stock library and broad choice of inputs reduce the manual effort considerably. The trade-offs are that there is no ongoing free plan, cloning features require Professional, and the gap between annual and monthly pricing is large, so the monthly option is relatively expensive. Try the 14-day trial on real content before committing to a year.