SiteGPT
SiteGPT builds a customer support chatbot trained on your website, documents and knowledge sources, with human handoff, lead capture and analytics for support teams.

What is SiteGPT?
SiteGPT is a no-code platform for building an AI customer support chatbot trained on your own content. You point it at your website, sitemap or files, and it creates an assistant that answers visitor questions on your site, in your app or in your help center. It is designed for SaaS companies, online stores and service businesses that want to reduce repetitive support tickets.
The chatbot answers from your training data rather than general knowledge, and conversations can be handed to a human when needed.
Key Features of SiteGPT
Training on Your Content
Sources include website URLs, sitemaps, YouTube videos and playlists, uploaded files such as PDF, DOCX, PPTX, CSV and Markdown, raw text, and connectors for Notion, Google Drive, Dropbox, OneDrive, Box and GitHub. Content is measured in pages of 2,500 cleaned characters.
Automatic Content Sync
Depending on the plan, the bot can re-sync its knowledge monthly, weekly or daily, and the Scale plan also scans your sitemap daily for new or removed URLs.
Human Escalation and Lead Capture
Visitors can switch to a live agent with one click, and the bot can collect contact details for later follow-up. Native integrations cover tools such as Crisp, Slack, Zendesk, Freshdesk Messaging, Zoho SalesIQ, Messenger and Google Chat.
Analytics and Insights
Dashboards show message volume and ratings, while higher plans add trend charts, an engagement funnel, knowledge-gap reports with quick Q&A fixes, AI-grouped topics and a weekly email digest.
Quick Prompts and Customization
You can add suggested starter questions to guide visitors and adjust the bot so it reflects your brand voice. The bot can be embedded on as many sites as you like or shared via its own URL.
Security
The company states it has a SOC 2 Type II examination, GDPR and HIPAA assessments, and that customer data is not used to train AI models.
SiteGPT Pricing
All self-serve plans start with a 7-day free trial that requires a credit card. Paying yearly saves up to 40% compared with monthly billing. Message allowances are counted in GPT-4.1-mini messages, with GPT-4.1 using ten times as much quota, and extra packs of 5,000 messages cost $59 per month.
Prices checked on October 28, 2026; check the official pricing page for current plans.
Who Should Use SiteGPT?
- SaaS teams that want a help-center bot answering product questions.
- E-commerce stores fielding repeat questions about shipping and returns.
- Support teams on Zendesk or Crisp that want an AI first line before human agents.
- Agencies building chatbots for clients (an agency plan is available on request).
- Businesses serving visitors in many languages; over 95 are supported.
Is SiteGPT Worth It?
SiteGPT covers the essentials of a support chatbot well: broad training sources, scheduled re-syncing, human handoff, lead capture and useful analytics about what visitors ask. The security claims and Zendesk integration make it a reasonable fit for established support teams.
It is not the cheapest option, however. There is no free plan, the trial needs a card, and monthly billing costs considerably more than yearly. Chatbot and team-member limits are tight on lower plans, and premium-model messages use up quota quickly. If your support volume justifies it, the time saved can outweigh the cost; small sites with only a handful of questions may find lighter tools sufficient.