Spur does not have a free plan, but it offers a free trial so you can test it before paying.

How much does Spur cost?

Spur's paid plans: AI Acquire: $12/month billed annually ($144/year); AI Start: $31/month billed annually ($374/year); AI Accelerate: $127/month billed annually ($1,526/year); AI Max: $399/month billed annually ($4,790/year). Prices were taken from the official pricing page; check it for the current offer.

What is Spur best for?

People use Spur for answering order-status questions automatically, running WhatsApp broadcast campaigns, turning Instagram comments into DMs and leads, managing multi-channel support in one inbox.

What are some alternatives to Spur?

Similar tools include SleekFlow, Tidio, ChatBot, Watermelon. See the Alternatives section to compare them.

Spur

Spur is a multi-channel AI agent platform for e-commerce brands, combining AI support agents, a shared inbox and WhatsApp and Instagram marketing automation in one tool.

What is Spur?

Spur is a multi-channel AI agent platform for marketing and customer support, aimed mainly at online stores and direct-to-consumer brands. It connects a website chat widget, WhatsApp, Instagram and Facebook Messenger to one inbox, and lets AI agents answer questions, track orders and capture leads before handing harder cases to a human. Alongside the AI agents, Spur includes broadcast campaigns and automation flows for WhatsApp and Instagram.

Spur is a Meta Business Partner and a Shopify partner, and it highlights GDPR compliance and encryption of customer data. Its customer base leans towards e-commerce brands, many of them in India, but the product is sold worldwide with USD pricing.

Key Features of Spur

Actionable AI agents

Spur's AI agents learn from your knowledge sources and can connect to external systems to fetch live data, update orders or book meetings, rather than only replying with FAQ text.

Human handover and shared inbox

When a conversation needs a person, the AI passes it to your team. All channels flow into one inbox with ticketing, custom fields and multi-agent collaboration.

WhatsApp and Instagram marketing

You can send broadcasts to large customer lists, trigger automated messages for events like abandoned carts, and run comment-to-DM automations on Instagram posts.

AI chat widget for websites

A website widget answers visitor questions around the clock and can recommend products or collect lead details.

E-commerce integrations

Spur connects with Shopify, WooCommerce, Stripe, Razorpay and shipping tools so the AI can answer order-status questions with real data.

Spur Pricing

Every plan comes with a 14-day free trial with full access and no credit card. Annual billing is 20% cheaper than monthly; the prices below are the annual rates shown on the pricing page. All plans include unlimited broadcasts, teams, tags, tickets and automation executions. WhatsApp message and calling fees from Meta are charged separately at published per-message rates.

Add-ons such as extra AI agents are available on top of the plans.

Prices checked on October 27, 2026; check the official pricing page for current plans.

Who Should Use Spur?

Shopify and WooCommerce stores that get many order-status and product questions.
D2C brands that sell and run campaigns through WhatsApp and Instagram.
Small support teams that want one inbox for chat, WhatsApp, Instagram and Facebook.
Marketers who want comment-to-DM and abandoned-cart automations.

Is Spur Worth It?

Spur is a good fit for e-commerce brands that live on messaging channels. Combining AI agents, a shared inbox, broadcasts and Instagram automations in one tool can replace several separate subscriptions, and the entry plan is inexpensive. The free trial without a card makes it easy to test.

The limitations are mostly in the details. AI credits are tight on the lower plans, with only 100 on AI Acquire, and WhatsApp automation and Shopify integration start from AI Start. WhatsApp messaging fees add to the subscription cost, and the platform is clearly centred on commerce, so service businesses may not use much of it. If your customers already message you on WhatsApp or Instagram, Spur is worth a close look. Check the official Spur pricing page for current plans.