The New Black

The New Black is a fashion AI platform for designing clothing, generating AI model photos, try-ons and videos, and managing a Shopify store and ads with an AI agent.

What is The New Black?

The New Black (also styled TNBAI) is an AI platform for fashion brands that covers design, product visuals and selling. Its studio can generate clothing designs, put your real products on AI fashion models, create virtual try-ons and e-commerce photos, and turn stills into short videos. A brand manager and an AI agent then connect to your Shopify store and social channels so those visuals can be published and used in campaigns.

It is aimed at independent fashion labels, Shopify merchants, designers and e-commerce teams who need a steady flow of on-brand imagery without organising a photoshoot for every product or season.

Key Features of The New Black

E-commerce visuals

Workflows such as product to model, try-on, model swap and ghost mannequin turn flat product photos into catalogue-ready images. Bulk generation lets you process an entire catalogue in one go, and reusable visual styles keep results consistent.

AI fashion design

Designers can explore new directions from text, convert sketches into rendered designs, change fabrics on an existing garment, or turn an image into a flat technical sketch. An AI Tech Pack tool helps prepare factory-ready specifications.

Video creation

The video studio produces UGC-style clips, lookbook videos, 360-degree product spins and fashion ads, with upscaling to HD 2K or 4K for both photos and video.

Brand manager and Shopify integration

Connecting a Shopify store brings sales, traffic, SEO and ad data into one dashboard. You can score product pages, push new visuals to listings, write articles and newsletters with AI, track profit and loss, and launch campaigns on Meta, Google, Pinterest and X from your creations.

Mila, the fashion AI agent

An in-app agent can run studio workflows, schedule posts across seven networks, edit listings and run recurring tasks. It asks for approval before spending budget, publishing or deleting anything.

API and MCP access

Every plan includes API access and an MCP connector, so visuals can be created from inside Claude or ChatGPT or automated in your own systems.

The New Black Pricing

Plans are credit-based, where roughly 1 credit equals one image and 10 credits equal one video. Yearly billing gives two months free, credits roll over while a plan is active (up to each plan's cap), and team seats are included.

Prices checked on October 28, 2026; check the official pricing page for current plans.

Higher-quality "PRO" and "Ultra" models and some Brand Manager features vary by plan, so compare the full feature table on the pricing page before choosing.

Who Should Use The New Black?

• Shopify fashion brands that need model and lifestyle imagery for every product.
• Designers exploring collections and preparing tech packs.
• Small e-commerce teams that want visuals, store management and ads in one tool.
• Developers and agencies automating fashion imagery through the API or MCP.

Is The New Black Worth It?

For fashion businesses, The New Black covers an unusually broad span, from first sketch to product page and ad campaign, and the entry plan at $15 per month is accessible for small labels. Bulk generation, saved visual styles and Shopify publishing are practical time savers for brands with large catalogues.

The credit model needs watching: video costs about ten times as much as an image, so heavy video use will push you to higher tiers. Some of the best models and features are limited to certain plans, and there is no free plan, only paid subscriptions or one-off packs with restricted features. AI-generated models and try-ons should also be checked carefully for garment accuracy before publishing, since customers rely on product images to judge fit and detail.